Widex binaural hearing
Balance your hearing
The information campaign was developed for the Danish hearing aid company, Widex, to create awareness of binaural hearing. Binaural hearing is about hearing with two ears: the main challenge is that most hearing aid users, suffers from hearing loss in both ears, even though many users only wear one hearing aid, supporting the weakest ear. The benefits of supporting both ears are based on many scientific facts – but in order to keep it simple – it was obvious to build the main visual concept on "balance, duality and symmetry". A wide range of marketing material and sales tools was created to help Widex in supporting and promoting the benefits of binaural hearing to professionals and end-users.
The information campaign was developed for the Danish hearing aid company, Widex, to create awareness of binaural hearing. Binaural hearing is about hearing with two ears: the main challenge is that most hearing aid users, suffers from hearing loss in both ears, even though many users only wear one hearing aid, supporting the weakest ear. The benefits of supporting both ears are based on many scientific facts – but in order to keep it simple – it was obvious to build the main visual concept on "balance, duality and symmetry". A wide range of marketing material and sales tools was created to help Widex in supporting and promoting the benefits of binaural hearing to professionals and end-users.
Published on:
2011
Art Direction, Creative Direction, Graphic Design
- Balance your hearing
This information campaign was developed for the Danish hearing aid company, Widex, to create awareness about binaural hearing. Binaural hearing is about hearing with two ears: the main challenge is that most hearing aid users, suffers from hearing loss in both ears, even though many users only wear one hearing aid, supporting the weakest ear. The benefits of supporting both ears are based on many scientific facts and complex information. To keep it simple – it was obvious to keep the visual concept upon "balance, duality and symmetry".
A wide range of marketing material and sales tools were created to help Widex in supporting and promoting the benefits of binaural hearing to professionals and end-users.
Project Manager: Martine Rasmussen, Widex
Copy writing: Andrew Somerville, Widex
Photography: Marc Fluri and Martin Mathiesen
Art direction and graphic design: Bo Winther 
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