Garmin direct mailer
This project was created as a client proposal for Garmin Denmark. The requirements for the project were to launch The Garmin Approach® product in Denmark – a GPS product specially developed for golf players. I chose to create a classic direct mailer since the target group were so welldefined. Follow-up ads in golf magazines were included in the campaign.
Published on:
2011
Advertising, Art Direction, Graphic Design
- Garmin direct mailer
The requirements for the project were to launch the Garmin Approach® in Denmark. This product is a high-sensitivity GPS receiver specially developed for golf players, measuring individual shot distances and show the exact yardage to fairways, hazards and greens. I chose to create a classic direct mailer since the target group were so welldefined. Follow-up ads in golf magazines were included in the campaign. The project was created as a client proposal for Garmin Denmark.
Marketing Manager: Sofia Wulff
Art direction & graphic design: Bo Winther 
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Balance your hearing
The information campaign was developed for the Danish hearing aid company, Widex, to create awareness of binaural hearing. Binaural hearing is about hearing with two ears: the main challenge is that most hearing aid users, suffers from hearing loss in both ears, even though many users only wear one hearing aid, supporting the weakest ear. The benefits of supporting both ears are based on many scientific facts – but in order to keep it simple – it was obvious to build the main visual concept on "balance, duality and symmetry". A wide range of marketing material and sales tools was created to help Widex in supporting and promoting the benefits of binaural hearing to professionals and end-users.Art Direction, Creative Direction, Graphic Design2011 -
Novozymes micro sites
Campaign site templates. Novozymes needed a web platform to promote and position various products and business areas at individual micro sites. In this project my responsability was to design a flexible, yet consistent CMS template on which all industry groups can create their own communication-based platforms that create awareness of the Novozymes brand, product launches and business areas.Graphic Design, Web Design, Web Development2011 -
Brochure cover with an inside sleeve and 4 product sheets. An intgrated part of a campaign for the food industries. Novozymes Acrylaway® is an innovative solution for significantly reducing the level of acrylamide in the manufacturing of snacks, chips and biscuits without negatively influencing taste or appearance.
Photographer: Christian StæhrArt Direction, Graphic Design, Print Design2011 -
Feta cheese package designed for the Danish dairy food company, Arla Foods available for the Middle East market.Creative Direction, Package Design, Graphic Design2011 -
Tuborg Gold Beer brochure. The brochure was introducing a new long necked bottle shape and color. New neck foil, bottle cap and a body label were also part of the Tuborg Gold beer redesign.Art Direction, Graphic Design2011 -
Carlsberg Special Brew bottle
Neck label, bottle cap and body label with embossed “C” letter. A special free anniversary gift edition for selected VIPs, celebrating Carlsberg's 150 years anniversary.Art Direction, Graphic Design, Product Design2011 -
CD cover art design. CD front, 32 page leaflet and CD label design.
A Classical music CD with compositions for organArt Direction, Graphic Design, Music2011 -
Carlsberg Draught Beer brochure, 8 pages with a half page cover.
This brochure promoted an earlier draught column dispenser inspired by the characteristic “wave” in the Carlsberg logo. The dispenser was an integrated part of the Carlsbergs' Point Of Sales programme.Art Direction, Graphic Design, Print Design2011
